Everything You Ever Wanted To Know About Facebook But Were Afraid To Ask
January 27 2012 10:00:00 AM
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Earlier this week I attended MicroStrategy World in Miami, Florida. If you're not familiar with MicroStrategy, they are one of the largest vendors of Business Intelligence (BI) software, competing with products such as SAP Business Objects and IBM Cognos for reporting and analysis of data. MicroStrategy was founded in 1989 by CEO Michael Saylor and COO Sanju Bansal. I did not get to meet Michael, but did have the pleasure of speaking with Mr. Bansal and found him to be an excellent presenter and spokesperson for his company.
While BI is not my area of focus, the reason MicroStrategy was interested in speaking with me is that they are increasing their focus on "social". This makes sense, since analyzing Twitter, Facebook and other social media sites is a hot area right now. However, MicroStrategy made it clear that they are taking a different approach than others in this space. They are not doing things like "sentiment analysis" where you can monitor social networks for mentions of your brand. Instead, they looking to create the largest and most powerful application for analyzing the data "Liked" by people in Facebook. Throughout the various keynotes and sessions they referred to Facebook as the largest CRM database ever created and stroked our imagination at what information could be gleamed from it.
In addition to "social", MicroStrategy has put a HUGE focus on mobile applications. They don't see mobile as an afterthought or an "alternative access method", they see mobile (especially iPads) as a fundamental driver in the adoption of Business Intelligence. After a few days of playing with their various iPad apps, I can tell you they have hit a home run. Just look at these screenshots. The iPad's UI and interactions (touching, zooming, scrolling) brings data to life in a fun and interactive way that you just don't get on a regular computer screen. Several customers at the event talked about how the MicroStrategy iPad app is enabling their company to create and share information in ways they never have before.
So let's look at how they have combined the two areas of "social" and "mobile" and do a quick review of their Wisdom iPad application.
Everything You Ever Wanted To Know About Facebook But Were Afraid To Ask (or share!)
Wisdom is a free iPad application that makes it simple to drill down into information shared by millions of Facebook fans. Currently the application has data from about 5 million people and MicroStrategy says that is growing by about 100,000 people a day. The app has two main functions, the first allows you to analyze and compare the information from almost half a billion Facebook Page Likes. The second provides you detailed statistics about your personal Facebook network.
A Marketing Managers Dream
Have you ever wanted to know about the differences in Coke vs. Pepsi fans? IBM vs. Microsoft? Yankees vs. Red Sox? With Wisdom you can. Here are a few examples that I had fun creating:
Harry Potter fans vs. Twilight
Justin Bieber fans vs. Sting
Wisdom has a powerful set of filters that enable you to drill down into the data from many angles. For example, below I investigated the differences in TV shows Liked specifically by Canadian men and women ages 22-45. Interesting that The Big Bang Theory is the first show to both lists.
Overall I'm extremely impressed with the Wisdom application. The iPad UI is easy to use and provides some really powerful features. I do wish you could select multiple pages when doing comparisons. For example, I wanted to look at The Simpsons vs. Family Guy, but each had several choices listed. The same thing happened for Playstation vs. Xbox. To get a more accurate picture I think they need to enable you to compare multiple Facebook Fan pages into a single query.
So while the free iPad application is a lot of fun (and useful) the real power for brands comes in the form of MicroStrategy Wisdom Enterprise Edition. This version allows brands to create more advanced dashboards, engage their fans with personalized deals and even synchronize data with CRM systems. Of course the first thing that probably pops into your mind is concerns around security and privacy. Rather that get into those details here, I'll direct you to the MicroStrategy Wisdom FAQ.
Getting Personal With Your Network
Switching gears from analyzing Facebook Fan Pags, Wisdom also allows you to drill into details about your personal network of Facebook friends. For example, you can discover the most popular posts, interests, activities and places your friends visit. Filters allow you to slice and dice this data in a variety of ways.
The default page named Feed, shows you the Most Popular posts made by your friends in the last 7 days. (I'm not displaying a screenshot to honour my friends' privacy) Popular is defined by the total combined number of comments and likes. You can filter this view by geography, age, gender and relationship status. Of course the first thing I did was look at what the single females 30-40 in Toronto were posting about! As another proof point of how good this iPad application is, you can click on a person's name to go to their Facebook profile or click on the text of the post to open the specific conversation. There are two enhancements I'd like to see: 1) The ability to exclude specific people 2) Click to sort the various columns.
The second page named Friends, allows you to look at things like who's the most active, which people you interact with the most, the people who comment/Like your posts and the people who's posts you most frequently Like or comment on. I found this to be very interesting data, but again wish I could sort the various columns.
The Interests, Places and Events tabs provide a look into a lot of the details of your network. For example, the most checked into location amongst my network was SFO airport. Again (broken record) I wish you could sort the columns. It would also be nice to be able to dive deeper into specific stats, for example I can see the number of people that checked into SFO but now who they are.
The final page "About Me" is perhaps the most fun to play around with. You can look at the demographics of your network: (gees, most of my friends are younger than me and married, surprise surprise)

You can see the people you interact with the most frequently: (posts, comments and likes, but not message)
and you can see your overall activity. Notice that if you touch anywhere on the chart, details pop up.

I've really enjoyed playing with the Wisdom application. I use the word playing on purpose, because for me this was fun, not business. However, that's smart on MicroStrategy's part as this shows the power of what their platform can do and will entice marketing people to contact them to find out about Wisdom Enterprise Edition. Wisdom is one of the most impressive iPad applications I've seen. I hope I have the opportunity to work with MicroStrategy on ways this technology can be applied to internal enterprise collaboration platforms.
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While BI is not my area of focus, the reason MicroStrategy was interested in speaking with me is that they are increasing their focus on "social". This makes sense, since analyzing Twitter, Facebook and other social media sites is a hot area right now. However, MicroStrategy made it clear that they are taking a different approach than others in this space. They are not doing things like "sentiment analysis" where you can monitor social networks for mentions of your brand. Instead, they looking to create the largest and most powerful application for analyzing the data "Liked" by people in Facebook. Throughout the various keynotes and sessions they referred to Facebook as the largest CRM database ever created and stroked our imagination at what information could be gleamed from it.
In addition to "social", MicroStrategy has put a HUGE focus on mobile applications. They don't see mobile as an afterthought or an "alternative access method", they see mobile (especially iPads) as a fundamental driver in the adoption of Business Intelligence. After a few days of playing with their various iPad apps, I can tell you they have hit a home run. Just look at these screenshots. The iPad's UI and interactions (touching, zooming, scrolling) brings data to life in a fun and interactive way that you just don't get on a regular computer screen. Several customers at the event talked about how the MicroStrategy iPad app is enabling their company to create and share information in ways they never have before.
So let's look at how they have combined the two areas of "social" and "mobile" and do a quick review of their Wisdom iPad application.
Everything You Ever Wanted To Know About Facebook But Were Afraid To Ask (or share!)
Wisdom is a free iPad application that makes it simple to drill down into information shared by millions of Facebook fans. Currently the application has data from about 5 million people and MicroStrategy says that is growing by about 100,000 people a day. The app has two main functions, the first allows you to analyze and compare the information from almost half a billion Facebook Page Likes. The second provides you detailed statistics about your personal Facebook network.
A Marketing Managers Dream
Have you ever wanted to know about the differences in Coke vs. Pepsi fans? IBM vs. Microsoft? Yankees vs. Red Sox? With Wisdom you can. Here are a few examples that I had fun creating:
Harry Potter fans vs. Twilight
Justin Bieber fans vs. Sting
Wisdom has a powerful set of filters that enable you to drill down into the data from many angles. For example, below I investigated the differences in TV shows Liked specifically by Canadian men and women ages 22-45. Interesting that The Big Bang Theory is the first show to both lists.
Overall I'm extremely impressed with the Wisdom application. The iPad UI is easy to use and provides some really powerful features. I do wish you could select multiple pages when doing comparisons. For example, I wanted to look at The Simpsons vs. Family Guy, but each had several choices listed. The same thing happened for Playstation vs. Xbox. To get a more accurate picture I think they need to enable you to compare multiple Facebook Fan pages into a single query.
So while the free iPad application is a lot of fun (and useful) the real power for brands comes in the form of MicroStrategy Wisdom Enterprise Edition. This version allows brands to create more advanced dashboards, engage their fans with personalized deals and even synchronize data with CRM systems. Of course the first thing that probably pops into your mind is concerns around security and privacy. Rather that get into those details here, I'll direct you to the MicroStrategy Wisdom FAQ.
Getting Personal With Your Network
Switching gears from analyzing Facebook Fan Pags, Wisdom also allows you to drill into details about your personal network of Facebook friends. For example, you can discover the most popular posts, interests, activities and places your friends visit. Filters allow you to slice and dice this data in a variety of ways.
The default page named Feed, shows you the Most Popular posts made by your friends in the last 7 days. (I'm not displaying a screenshot to honour my friends' privacy) Popular is defined by the total combined number of comments and likes. You can filter this view by geography, age, gender and relationship status. Of course the first thing I did was look at what the single females 30-40 in Toronto were posting about! As another proof point of how good this iPad application is, you can click on a person's name to go to their Facebook profile or click on the text of the post to open the specific conversation. There are two enhancements I'd like to see: 1) The ability to exclude specific people 2) Click to sort the various columns.
The second page named Friends, allows you to look at things like who's the most active, which people you interact with the most, the people who comment/Like your posts and the people who's posts you most frequently Like or comment on. I found this to be very interesting data, but again wish I could sort the various columns.
The Interests, Places and Events tabs provide a look into a lot of the details of your network. For example, the most checked into location amongst my network was SFO airport. Again (broken record) I wish you could sort the columns. It would also be nice to be able to dive deeper into specific stats, for example I can see the number of people that checked into SFO but now who they are.
The final page "About Me" is perhaps the most fun to play around with. You can look at the demographics of your network: (gees, most of my friends are younger than me and married, surprise surprise)

You can see the people you interact with the most frequently: (posts, comments and likes, but not message)
and you can see your overall activity. Notice that if you touch anywhere on the chart, details pop up.

I've really enjoyed playing with the Wisdom application. I use the word playing on purpose, because for me this was fun, not business. However, that's smart on MicroStrategy's part as this shows the power of what their platform can do and will entice marketing people to contact them to find out about Wisdom Enterprise Edition. Wisdom is one of the most impressive iPad applications I've seen. I hope I have the opportunity to work with MicroStrategy on ways this technology can be applied to internal enterprise collaboration platforms.
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