July 27th, 2006
You spin me right round...
As most of you know I work in the marketing organization of Lotus. So today's post is going to deviate a bit from my Lotus Notes tips, and discuss marketing.
I'd like to hear your thoughts on why "360" has become the moniker du jour? XBox360. Nike360. ESPN360. CNN 360 blog. I'm confused!!!
Does this mean these products have come "full circle"? Is it an attempt to "be cool" and relate to the youth extreme sports culture where 360 is a term for spins? Would Lotus360, or Notes360 sell more products? How about Notes420? Is this silly 360 naming a North American trend only, or does it translate world wide?
Please share your thoughts. BTW, my mention of new Notes names above is completely in jest, not something we are planning on doing.
