September 15 2010 08:30:00 AM Add/Read Comments 
|Yesterday one of our developers changed his profile picture to Blinky, the red ghost from Pac-Man. This sparked a series of updates from other people (I'm DigDug) and a fun conversation ensued. While this may not be "business-related" it did result in good team camaraderie, which is especially nice in a distributed team. |
Similar events happen on the open-web, where people change their photos for a specific cause, to celebrate a holiday or to support their favourite sports team. I remember when everyone became a Japanese manga character, Simpson-ized themselves (site is down), or created 1960s/70s/80s yearbook photos.
The point being, these are all social actions. They get people involved, talking and sharing. Microblogging is a great medium for participation and as more people inside your organization become comfortable with the tools, you will start to achieve greater business value.
So what theme-days do you want to have?