Enterprises Want Activity Streams That Include Microblogging
Yesterday Gartner released their Five Social Software Predictions for 2010 and Beyond report. There were two quotes in it that I was thrilled to read:
I think we all understand the desire to reduce email, so I won't focus on the first one.
The second completely validates what we're doing at Socialtext. Our Activity stream shows events such as page edits, comments, signals (microblogging), and more. This allows people to easily discover content and people that can help them do their job. The Activity stream can be customized to display just certain types of information, by filtering on event type, from, and group. This enables people to go from seeing "all the events from everyone in all groups" down to something as granular as "just the microblogging messages from the people you follow in the Marketing group" and everything in between.
The report also points out that stand-alone microblogging vendors will see very little traction in the enterprise. I completely agree, and our customer wins support that thought as well.
The last thing people want is to have their IT department throw yet another stand-alone tool at them. Instead, people want to use tools that are integrated into the flow of their daily work.
Socialtext does just that. For example, when you're saving a Socialtext workspace page, you simply check a box to send a link and edit summary of the page to Signals. That means that you don't have to switch to email or a stand-alone microblogging tool to let them know about the update, its done for you automatically.
So thank you Gartner, it is great to see we're providing customers with exactly the right type of tools.
If you have not seen Socialtext Signals, I encourage you to take a look. If you have any questions, don't hesitate to ask.
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- By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users
- By 2012, over 50 percent of enterprises will use activity streams that include microblogging, but stand-alone enterprise microblogging will have less than 5 percent penetration
I think we all understand the desire to reduce email, so I won't focus on the first one.
The second completely validates what we're doing at Socialtext. Our Activity stream shows events such as page edits, comments, signals (microblogging), and more. This allows people to easily discover content and people that can help them do their job. The Activity stream can be customized to display just certain types of information, by filtering on event type, from, and group. This enables people to go from seeing "all the events from everyone in all groups" down to something as granular as "just the microblogging messages from the people you follow in the Marketing group" and everything in between.
The report also points out that stand-alone microblogging vendors will see very little traction in the enterprise. I completely agree, and our customer wins support that thought as well.
The last thing people want is to have their IT department throw yet another stand-alone tool at them. Instead, people want to use tools that are integrated into the flow of their daily work.
Socialtext does just that. For example, when you're saving a Socialtext workspace page, you simply check a box to send a link and edit summary of the page to Signals. That means that you don't have to switch to email or a stand-alone microblogging tool to let them know about the update, its done for you automatically.
So thank you Gartner, it is great to see we're providing customers with exactly the right type of tools.
If you have not seen Socialtext Signals, I encourage you to take a look. If you have any questions, don't hesitate to ask.
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