What do your execs think of this fad?
December 27 2008 06:00:00 PM
Add/Read Comments [5]
There are many stories about how brands like Comcast, Zappos, and Dell very successfully leveraging Twitter. By success I mean, a) helping customers and b) generating addition revenue. Focusing on "a"can lead to new sales, or at a minimum stop customers from leaving, or going to the competition.
I've blogged in the past about my own personal experiences with Comcast, Firefox, VMWare, and others. (also please see my story about donating via Twitter.) I'm in the habit now of looking to see if the vendors of products I use (such as SnagIt) have Twitter IDs, as it is a great way to connect with them. At Socialtext with have two IDs, Socialtext for marketing purposes, and Socialtext_help for support and community outreach. It is amazing how many customers, and equally important... potential customers we interact with via Twitter.
Ok, back to why I started writing this!
Today I had another good experience, this time with Sleep Number.
This morning I wrote:
To which out of the blue I received the response:
Well done Select Comfort. The Jan 11 time frame is a few months early for me, but I will check back with you when I am ready to seriously start my shopping.
Another Twitter success story, and an example of how web 2.0 really does work.
What is your company doing? What do your execs think of this "fad"?
I've blogged in the past about my own personal experiences with Comcast, Firefox, VMWare, and others. (also please see my story about donating via Twitter.) I'm in the habit now of looking to see if the vendors of products I use (such as SnagIt) have Twitter IDs, as it is a great way to connect with them. At Socialtext with have two IDs, Socialtext for marketing purposes, and Socialtext_help for support and community outreach. It is amazing how many customers, and equally important... potential customers we interact with via Twitter.
Ok, back to why I started writing this!
Today I had another good experience, this time with Sleep Number.
This morning I wrote:
To which out of the blue I received the response:
Well done Select Comfort. The Jan 11 time frame is a few months early for me, but I will check back with you when I am ready to seriously start my shopping.
Another Twitter success story, and an example of how web 2.0 really does work.
What is your company doing? What do your execs think of this "fad"?
